"Hustle like a Mother" celebrates Robin Arzón's fitness journey, embodying joy, fearlessness, and fabulousness. Our goal was to showcase her passion for fitness and inspire mothers to prioritize self-care without guilt. The stroller, a collaborative effort with Robin, mirrors her style. We launched "Hustle like a Mother" digitally, creating assets like landing pages, social media content, and emails. Partnering with an agency, we executed on-location and in-house studio shoots, ensuring both Robin and the Summit X3 stroller shared the spotlight. Collaborating with Robin was a great experience for my team and me.