HOLIDAY CAMPAIGNS
All brands participate in holiday & event promotions. Here are several holiday campaigns for Bed Bath & Beyond, Graco, and baby jogger that I directed and executed. Ensuring that the visual aesthetics, overall creativity, and design direction aligned with the promoted holiday or event. Collaborating with the studio team, we brought the themes to life. After post production, we developed toolkits to distribute across the extended team, ensuring a cohesive consumer experience across all channels.
Role Title:
Creative Director (Newell Brands), Design Manager (Bed Bath & Beyond)
Key Contributions:
Art Direction, Creative Direction, Design Direction, Project Lead
BED BATH & BEYOND JULY 4TH PROMOTION



BED BATH & BEYOND SAVINGS EVENT PROMOTION



BED BATH & BEYOND LABOR DAY PROMOTION



GRACO BABY & BABY JOGGER BLACK FRIDAY PROMOTIONS





CONTINUE TO EXLPORE…
Product Launch: Sharpie Creative Markers
Digital Marketing: UNIQLO
New Brand Launch: Century Baby
Digital Campaign: Baby Jogger x Robin Arzón
Holiday Campaigns: Bed Bath & Beyond, Graco, Baby Jogger
Digital Marketing: Theory, Helmut Lang
Product Launch: Paper Mate Scented Flair Pens
New Brand Launch: Strolby
Product Launch: baby jogger City Tour
Product Launch: Paper Mate InkJoy Gel Pens
Brand Refresh: Graco
Product Launch: Paper Mate Profile Pens
Brand Refresh: Baby Jogger
Product Launch: Sharpie Clear View Highlighters
Logos + Offline: Johnson & Johnson, Freelance
Product Launch: Paper Mate Flair Bold + Metallic Pens