Creative Director with 20+ years of expertise in art direction, digital & print media, and brand management, leading cross-functional teams to drive product sales and enhance customer connections. I excel in crafting immersive 360-degree consumer experiences, executing advertising campaigns, and building a robust digital presence that includes photography, video production, social media engagement, digital marketing campaigns, and e-commerce endeavors. Leading with empathy, I have left a lasting impact on my teams throughout my roles as a director and senior manager.

Professional Experience

Newell Brands, NJ
Creative Director - Full Time | Jan. 2023 - Nov. 2023
Associate Creative Director - Full Time | Apr. 2020 - Dec. 2022

  • Led and managed a 15-member multi-disciplinary creative team, oversaw direct-to-consumer and retail.com initiatives, including packaging, websites, emails, social campaigns, and consumer-facing product videos.

  • Routinely collaborated with brand VPs and directors to strategize for new product launches, prime day, back to school, and holiday promotions, successfully surpassing the sales goals.

  • Achieved significant proficiency in A/B testing across website, email, and social media platforms, employing a data-centric, mobile-oriented strategy. Became a proponent of utilizing KPIs to guide strategic decisions, resulting in optimized consumer experiences.

  • Successfully launched the award-winning new brand, Century Baby, and executed a highly effective paid social campaign with sustained performance.

  • Streamlined processes and optimize efficiency in collaboration with the in-house studio.

Johnson & Johnson, NJ
Art Director - Contract | Sept. 2019 - Apr. 2020

  • Managed the creative direction for Tylenol and Motrin brands, overseeing the design and art direction of promotional activities such as magazine advertisements and displays.

  • Collaborated with the creative director and VP of design to polish website design and refine email concepts, ultimately improving user experience.

Bed Bath & Beyond, NY
Design Manager - Full Time | Apr. 2019 - Sept. 2019

  • Mentored and managed a team of seven designers, leading creative direction for daily website updates, emails, and campaigns, driving improved consumer engagement.

  • Conceptualized and art directed seasonal and promotional campaigns, and collaborated with the production team for successful photo shoots.

  • Presented concepts to leadership, refining and enhancing digital experiences.

Amper Music, NY
Senior Art Director - Freelance | Jun. 2018 - Oct. 2019

  • Collaborated with the VP and director of product to define Amper's visual language, website, and overhauled their email marketing strategy.

  • Ensured development of a responsive website in coordination with developers and provided UX solutions for Amper's proprietary application.

Newell Brands, NJ
Sr. Art Director - Full Time | Apr. 2017 - Apr. 2018

  • Mentored and provided creative guidance to a 10-person digital creative team, overseeing projects for renowned brands such as Graco, Crockpot, Rubbermaid, Marmot, Exofficio, Calphalon, Coleman, Sharpie, Oster, and Paper Mate, among others.

  • Managed direct-to-consumer and retail.com agendas, including the enhancement of web assets, email campaigns, website relaunches, and marketing initiatives.

  • Collaborated closely with senior brand managers and directors across various functions to devise strategies for monthly site updates, digital marketing efforts, and social media campaigns.

  • Contributed to the optimization of workflow processes, enhancing efficiency and productivity.

  • Established parameters and provided guidance for photo shoots, while diligently adhering to project timelines and budgetary constraints.

  • Partnered closely with UX/UI and web development teams to achieve successful launches of various websites and microsites.

  • Recognized for performance and promoted to Senior Art Director within the first month of employment.

Uniqlo-USA, New York, NY
Senior Digital Designer - Freelance | Sept. 2012 - Mar. 2017

  • Collaborated with marketing, merchandising, and executive teams to produce content for Uniqlo's email marketing, promotions, and new product launches.

  • Led email marketing initiatives, leveraging analytics and A/B testing methods for substantial growth in email list and sales.

  • Supervised graphic designers and supported initiatives for targeted online and email marketing.

Strolby, Brooklyn, NY
Design Director & Developer - Freelance | Jan. 2013 - Dec. 2015

  • Single-handedly conceptualized and developed the visual language for the Strolby brand, managing projects from start to finish.

  • Led the conceptualization and UX/UI development for holiday guides, promotions, and pop-up shops, ensuring a smooth consumer journey in partnership with the VP and CEO of Strolby.

Theory & Helmut Lang, NY
Senior Digital Designer - Freelance | Jan. 2010 - Sept. 2012

  • Designed and developed websites, emails, and landing pages for Theory and Helmut Lang, contributing to significant sales growth.

  • Collaborated closely with marketing, retail, and e-commerce teams to achieve brand objectives.

Pronto.com, New York, NY
Senior Web Designer - Full Time | Apr. 2006 - Oct. 2009

  • Led design and development of the website, collaborated with UX/UI and product teams to create the best product experience.

Ticketmaster, Los Angeles, CA
Graphic Designer - Full Time | Aug. 1996 - Oct. 2002

  • Designed and produced web promotion concepts for high-profile clients, promoting individual artists, authored and designed print and marketing materials and won three internal site contests.

  • Mentored and managed a team of three designers.

Education

B.A., Graphic Design, University of Alabama, Huntsville, AL cum laude