I annually lead the creative direction for various pen product launches, overseeing lifestyle photography and videos. Collaborating with my art director, we develop tailored concepts, mood boards, and pitches aligned with themes and target audiences. After gaining cross-functional alignment, we work with our in-house studio production team to bring ideas to life, followed by collaboration with the post-production team. These projects, executed under my creative direction, were conducted during COVID-19 with limited personnel and budget. The resulting images were used for A+ content, web banners, email, and social media.