OFFLINE MARKETING
These comprise offline pieces for both Johnson & Johnson and freelance endeavors. Johnson & Johnson's project involved integrating day and night medicines, aiming to educate users about distinct products for specific needs. The request was to keep the product in focus while effectively communicating its efficacies.
In the logo projects, I received specific themes and had to devise ideas suitable for printing on various items like t-shirts, cups, and hats, considering the surface and size for each item. I independently designed and led these projects.
Role Title:
Art Director
Key Contributions:
Design Direction, Designer

Tylenol® PM & Zarbee's magazine ad exploration

BAND-AID metal tin vintage design exploration


Listerine Cool Mint & Listerine Total Care ad exploration

Logo design for a 50th birthday celebration for a biking expedition theme

Logo design for The Kingston Hotel, Savannah

Logo design for a 40th birthday celebration for a surfing expedition theme

Logo design for the Iris Garden Inn, Savannah
CONTINUE TO EXLPORE…
Product Launch: Sharpie Creative Markers
Digital Marketing: UNIQLO
New Brand Launch: Century Baby
Digital Campaign: Baby Jogger x Robin Arzón
Holiday Campaigns: Bed Bath & Beyond, Graco, Baby Jogger
Digital Marketing: Theory, Helmut Lang
Product Launch: Paper Mate Scented Flair Pens
New Brand Launch: Strolby
Product Launch: baby jogger City Tour
Product Launch: Paper Mate InkJoy Gel Pens
Brand Refresh: Graco
Product Launch: Paper Mate Profile Pens
Brand Refresh: Baby Jogger
Product Launch: Sharpie Clear View Highlighters
Logos + Offline: Johnson & Johnson, Freelance
Product Launch: Paper Mate Flair Bold + Metallic Pens