Every year, I led the creative direction for numerous pen product launches, managing the project and seamless product launch. Collaborating with my assigned art director, we create customized concepts, mood boards, and pitches aligned with specific themes and target audiences. Once we achieve cross-functional alignment, we collaborate with our in-house studio production team to breathe life into these ideas, followed by coordination with the post-production team.

For these Bold and Metallic Flair pens, we are entrusted with capturing the vibrancy of colors and the metallic texture, showcasing various use cases through colorful artwork. These projects, executed under my creative direction, were conducted during COVID-19 with limited personnel and budget. The resulting images successfully captured the features of the both the products and were used for A+ content, web banners, email, and social media.