I led the digital launch of Century Baby in collaboration with brand partners, copy team, and my internal design team. Despite grappling with the CMS system's design challenges, we maintained the brand's playful persona and avoided a blocky website appearance. We established digital design systems and launched the enduring "Our Happy Place" social campaign, which continues to outshine newer ones three years later. This project received accolades from the executive leadership team and the consumer loved the fun design and the website experience! The highlight was receiving the "Best Brand Launch Honorary Mention" from Fast Company.