THEORY & HELMUT LANG DIGITAL MARKETING
During my tenure at Theory & Helmut Lang, my primary focus revolved around email and website design. In addition to being the sole designer, I took charge of the weekly updates to the websites using the Demandware (now Salesforce) CMS system. Collaborating closely with the marketing director and manager, I provided support for all eCommerce and digital marketing initiatives.
Role Title:
Senior Design Lead
Key Contributions:
Digital Design, Graphic Design, HTML Coding, Design Lead


































CONTINUE TO EXLPORE…
Product Launch: Sharpie Creative Markers
Digital Marketing: UNIQLO
New Brand Launch: Century Baby
Digital Campaign: Baby Jogger x Robin Arzón
Holiday Campaigns: Bed Bath & Beyond, Graco, Baby Jogger
Digital Marketing: Theory, Helmut Lang
Product Launch: Paper Mate Scented Flair Pens
New Brand Launch: Strolby
Product Launch: baby jogger City Tour
Product Launch: Paper Mate InkJoy Gel Pens
Brand Refresh: Graco
Product Launch: Paper Mate Profile Pens
Brand Refresh: Baby Jogger
Product Launch: Sharpie Clear View Highlighters
Logos + Offline: Johnson & Johnson, Freelance
Product Launch: Paper Mate Flair Bold + Metallic Pens