Sharpie, being an iconic brand, required innovative thinking and a bold representation for every product launch. The product team provided key features and the target audience for each launch. With this information and the allocated budget, we presented several creative options to the brand team. Upon alignment, we expanded the chosen mood board into a fully explored creative idea and developed a shot list.

For Sharpie Highlighters, the primary focus was on the clear tip feature, offering two body types for different line thicknesses in one pen. The beautifully crafted product prompted the inclusion of beauty shots. Leading the entire process from brainstorming to on-location creative direction, I remained actively involved in both pre and post-production. The resulting assets were utilized in A+ enhanced content, social media, and web banners. Presented here are select examples where the product story was brought to life under my direction. These were during the COVID-19 times, and we had to be resourceful with the available options at that moment.