Sharpie stands as an iconic brand, and each product launch demands innovative thinking and a bold representation of the brand ethos. The Creative Markers, being Sharpie's highly innovative product, required meticulous attention to detail. Packed with features like paint-like ink, vibrant performance on various light and dark surfaces, and no bleed through paper, these markers were truly innovative.

To showcase their versatility, we used talent and crafted a narrative around everyday business owners and a creative individual. The aim was to convey that these markers catered to everyone, from up-and-coming creators to seasoned artists. Leading the entire process from brainstorming to on-location creative direction, I remained actively involved through pre to post-production. I encouraged and motivated my skilled team to produce all the necessary artwork for the shoot, yielding exceptional results. Enclosed are a few select examples where we brought the product story to life.