Paper Mate, a renowned brand, is synonymous with quality and versatility, earning the trust of consumers. This specific pen targeted professional users and boasted a well-crafted design with a cushioned grip for comfort. The brand team aimed to highlight the pen's use cases and aesthetic appeal in the photography, emphasizing its utility and beauty.

I led the entire process, overseeing brainstorming to on-location creative direction, actively participating in both pre and post-production. The resulting assets were utilized for A+ enhanced content, social media, and web banners. Below are chosen examples where the product narrative was accomplished under my direction. Despite the challenges posed by COVID-19, we navigated the shoot with additional resourcefulness, and the outcome exceeded our brand partners' expectations.