WELCOME.
I'm a hands-on creative leader with a passion for injecting fun into the design process. I leverage strategic insights, in crafting useful consumer journey that seamlessly unfold across all platforms. For me, collaboration is not just a buzzword; it's the secret to any successful endeavor. I lead my team with compassion and I cultivate a creative environment where relevant ideas are conceived. Most days, you'll find my team and me fully engaged in working on one of these concepts! Here are a few examples that will lead you through my journey! Enjoy!
HARD SKILLS: Creative Direction & Strategy, Design & Art Direction, Concept Development, Graphic Design, Design Systems, Visual Branding, Omnichannel Marketing, Paid & Organic Social, Studio Production, Photography & Video Production, eCommerce, UX/UI Design, Design Analytics, Consumer Journey, A/B Testing, Process Improvement, Front-End Development, HTML/CSS, Adobe Creative Suite, Squarespace, Canva, Wordpress, Figma, Sketch, Microsoft 365
SOFT SKILLS: Creativity, Strategic Thinking, Communication, Agility, Time Management, Multitasking, Attention to Detail, Problem Solving, Empathy, Leadership, Mentoring, Collaboration, Adaptability, Organization, Teamwork, Motivation, Influence, Accountability, Conflict Resolution, Social Skills, Cultural Awareness, Open-mindedness
Product Launch: Sharpie Creative Markers
Digital Marketing: UNIQLO
Product Launch: Paper Mate Scented Flair Pens
Digital Campaign: Baby Jogger x Robin Arzón
Holiday Campaigns: Bed Bath & Beyond, Graco, Baby Jogger
New Brand Launch: Century Baby
Digital Marketing: Theory, Helmut Lang
New Brand Launch: Strolby
Product Launch: Baby Jogger City Tour
Product Launch: Paper Mate InkJoy Gel Pens
Brand Refresh: Graco
Product Launch: Paper Mate Profile Pens
Brand Refresh: Baby Jogger
Product Launch: Sharpie Clear View Highlighters
Logos + Offline: Johnson & Johnson, Freelance
Product Launch: Paper Mate Flair Bold + Metallic Pens
EXPERIENCE
SHOUT-OUTS FROM TALENTED FOLKS
“Sima is not only a gifted designer but also an inspiring leader. Her passion for her craft is contagious, motivating her team to consistently deliver outstanding results. With her excellent communication skills, Sima effortlessly establishes strong relationships with clients and stakeholders, ensuring that their visions are realized to the fullest.
Beyond her technical expertise, Sima's professionalism and dedication make her an absolute pleasure to work with. She consistently meets deadlines, exceeds expectations, and approaches challenges with a proactive and solutions-oriented mindset. Her commitment to continuous growth and learning is evident in her willingness to explore new techniques and stay ahead of industry trends.”
Tim Petrochko
Creative Director, Fujifilm
“Sima is a true creative partner- elevating the brands she works on and her brand partners along the way. She led award-winning brand and social media campaigns for iconic brands like century, babyjogger and graco, bringing innovative ideas and leadership to execute with her team and her partnering brand teams.
We navigated some highly political and challenging situations together through multiple leadership turnovers, corporate restructuring, stock fluctuations, and stressful pandemic and RTO policies. She handled it all with courage, wisdom, and grace. I am privileged to have her in my orbit - she is one of the greats - and I would work with her again anytime.”
Theresa Previ
Creator, Creative Leader & Entrepreneur
“At Newell, Sima was integral in creating and developing our in-house creative team from the ground up. She effectively managed multiple projects at a time, across dozens of brands and product categories. She produced reliably exceptional work, often with limited resources and assets.
As a creative leader, she is a problem solver and fights hard for both the work and her team while maintaining strong, respectful relationships with all partners and stakeholders. She’s a caring, reliable mentor with approachable, fun-loving character. Sima is a true talent with inspired visual instinct.”
Jamie Dwyer
Creative Leader | Design + Experience + Content + Innovation
Read more here